G2 (Grey Group)

G2 Interactive, a subsidiary of Grey Group, specialized in 360º Campaign Marketing. The agency fostered a highly collaborative and inclusive environment. My responsibilities as Art Director often ranged any where from new business pitches to closing out the details on a well-established campaign.

Above. Client: Brown-Forman. This campaign required much creative ingenuity — we had to bridge two seemingly disparate brand consumers, Korbel and Jack Daniel’s.