Leapfrogging a Redesign
Sequencing intertwingled work is truly an art form – it requires the delicate balance between coordination and innovation. In 2016, I learned this when I led an exciting and rare initiative of updating Marriott’s Serve360 Corporate site. The success of the project hinged on the continuity of the customer journey and leveraging a pattern library of reusable, tested, standard-approved components. The project kicked off amid a massive redesign that was still in the works, so we had to improvise.
I continually calibrated my Serve360 designs to align with the marriott.com redesign.
It was through the loose visual connection of Serve360 and Marriott redesign had, that I was able to leapfrog the redesign and launch on time and within budget. Plus, we removed most dependencies by using WordPress as the platform.
My Role: [Sole] User Experience Designer
End-to-End Experience Design
The Objective
Create a systematically update to the Serve360 (Corporate Social Responsibility) site in accordance with the rebranding.
Create consumer continuity between channels
Enable rapid content updates and high use of infographics
Expand language offerings.
The Emerging Experience
Conducted 4 stakeholder interviews. Gathered and analyzed off-line materials for Serve360; to better understand how to communicate it in the digital realm.
I also led an an IA workshop to better understand the business perspective and discover any critical business requirement.
The Impact
Increased speed to market by reducing churn and operating as a nimble team of three; a Director of Content Strategy, a Content Strategist and a versatile UX Designer.
Demonstrated viability and benefits of WordPress platform.
Lesson on reducing risk and dependencies between related projects.
Source of early component testing.