Merging Industry Titans
As Marriott® finalized the Starwood® Acquisition, the digital implications and user experience was just beginning to be realized. I was fortunate enough to have a major role in the reimagining, rearchitecting, and redesigning of a universal navigation infrastructure for the entire Digital Ecosystem. My contribution also extended beyond navigation and included ushering in the new loyalty program identity.
It was complex, ambiguous, and somewhat of an uncharted territory for the company. It tested my expertise in navigation schemas, use case identification, Accessibility Compliance, CSS, and above all, my ability to collaborate within the strata of Stakeholders.
Critical First Step – Three Brands; One Program
Step 1; Define how users will digitally traverse one Company, 3 Loyalty Programs, and a Corporate Site.
[Marriott Rewards®, The Ritz-Carlton Rewards®, and Starwood® Preferred Guest] seamlessly.
Success – One Brand; One Program
The Big Reveal: Marriott Bonvoy™
February 2019 became a milestone in the Marriott International’s history. It marked the moment the new, highly anticipated Loyalty Program; Marriott Bonvoy™ was unveiled to the world.
(This effort was affectionately named OBOP)
Unified and Universal: Navigation
The release of Marriott Bonvoy™ was accompanied by a consolidated Ecosystem Navigation. There was no longer the need to support 2 Brands and 3 Programs. It was finally unified.
